night economy

Night is a way for contemporary young people to recharge their batteries. Either to release the emotional pressure during the day, or to re-understand the city they live in in another way. This generation of young people have long been fascinated by the night culture and become "night owls", gradually transforming themselves in their own time. Find it back and feel the tense nerves slowly relax. The "2022 China City Night Economy Impact Report" was released on August 5 last year. The "Report" stated that the night economy has become an emerging space-time field for the transformation of Chinese urban functions, and a "golden key" to stimulate consumption and boost the economy. .

my country is a big consumer country, and 60% of consumption occurs at night. Night is the "prime time" for consumption. The sales of large shopping malls from 18:00 to 22:00 every day account for more than half of the whole day. "

In the future, the development of the night economy will usher in a "new five years" full of opportunities. Third- and fourth-tier cities will become the main force in the growth of the night economy. Going to the countryside to "build clusters" and "enter the circle" is a new step in the development of the urban night economy. According to the trend, China's world-class night-time economy opportunities are coming. To enable the night-time economy to flourish, it is necessary to play three distinctive trump cards: technology, culture, and brand.
Night markets, food festivals, concerts, children's talent competitions...
Various nighttime consumption scenes are accelerating in major commercial plazas, shopping malls, and ancient town scenic spots in every city.
Shopping, going to the market, and tasting delicious food at night are beautiful, delicious, fun, and full of "fireworks"! This makes every city glow with the vitality of "night economy" and gradually form a "new night state".

The night-time economy has become an important driving factor in urban economic development. It can not only meet the increasingly diversified consumption needs of consumers, but also extend the hours of economic activities, increase social employment, and promote the release of consumption power. In the increasingly rich and diversified night-time economy, nighttime has become a continuation of the better life of more and more consumers.

Night The deeper the background, the more beautiful

At present, many waterfront cities have actively explored and mastered new waterfront night economy models. Many places have focused on developing the "night economy", creating local night economy characteristics, forming a unique night culture, stimulating residents' consumption, and boosting the economy of each city. develop.

Beijing: The "2022 Beijing Consumption Season·Night in Beijing" event has been launched. More than 20 key business districts in the city have launched "Beijing Night Show·Night Shopping", "Beijing Night Fun·Night Taste", "Beijing Night Fun·Night Entertainment" and "Beijing Night". There are five major activities: "Movement·Night Movement" and "Beijing Night Style·Night Shopping".
✅Shanghai: Shanghai has created a "1+15+X" spatial layout system, launching a waterfront nighttime economic vitality zone along the Huangpu River and Suzhou River shorelines, and developing 15 areas with the most active night activities, the most intensive nighttime projects, and the most trend-setting areas. Landmark nightlife gathering areas and cultivate a number of diversified night-time economic characteristic demonstration projects in each district.
Chongqing: Chongqing focuses on the "Five Nights" business formats such as night food, night nourishment, night appreciation, night fun, and night shopping, integrating the city's business districts, commercial complexes, night market blocks and merchants, and launching nearly 200 events integrating consumption promotion, business travel, cultural and sports elements night special themed activities.
Changsha: The China Urban Nighttime Economy Development Summit has been held in Changsha for three consecutive years. Changsha has a rich "gene" of nighttime culture and entertainment, with many "nighttime" aspects such as night food, night shopping, night tours, night sports, night teaching, and night exhibitions being promoted simultaneously. Prosper your business at night, live the night with your business.

Night    Expand the scene and expand the empowerment

Young people, mainly Generations Y and Z, are the main force in the current night-time economy consumption, leading the night-time fashion. A large number of young tourists are keen on night activities and have higher expectations for the night-time economy.

Among the existing activities, there are fewer commercial activities on the water than on land. Most of them are light shows, fireworks shows, drone combination exhibitions and other performances, with a small number of cruise ship activities.

In actual operations, traditional cruise ships are still unable to fulfill other commercial carrying capacities except transportation and sightseeing. Moreover, traditional cruise ships also have problems such as safety hazards and uneven driver service quality, which will directly affect consumers' expectations. Overall experience.

In addition to traditional projects, more and more people are focusing on more technological and attractive water entertainment products, and people's consumption expectations are constantly approaching emerging and technological projects.

Night  More Technology   More Features

Grasp the "innate conditions" and put an end to blind development. The "waterfront night economy" creates multi-dimensional consumption scenarios and builds an integrated development structure for culture, tourism and businesses. It should start from meeting the diverse leisure consumption needs of residents and tourists, and use related industries such as food, housing, transportation, shopping and entertainment to The innovative combination of business elements creates diversified consumption scenarios and creates a one-stop service structure.

Upgrade the quality of the night tour experience, and drive the entry of commercial enterprises and large-scale economic development through the gathering of popularity and creativity brought by the cultural tourism industry, forming a comprehensive development structure integrating cultural tourism and business.

Enjoy Xiaojiu’s first-generation water smart space:

In terms of intelligent driving, it adopts L4 unmanned driving technology, equipped with lidar + millimeter wave radar, which can be started with one click, autonomous departure and return, autonomous navigation, autonomous obstacle avoidance, autonomous U-turn on the spot, and full unmanned autonomous operation.

In terms of safety, it is equipped with safety system modules such as buoyancy redundancy, safety self-inspection, underwater detection, emergency braking, water fall monitoring, electronic fence, automatic alarm, and global networking to ensure the safety of water spaces and tourists.

There are also voice interaction, smart lighting, electrochromic glass, water-cooled air conditioning, Huawei whole-house intelligence, fragrance system, 180° panoramic glass and powerful audio-visual system to light up the new scenery at night.

Three major pain points of water cultural tourism:

Features: less inner volume and large inner volume

Less gameplay, lower repurchase,

Greatly affected by weather.

This is also the development drawback that the "waterfront night economy" will face. In the future, the "waterfront night economy" will not only "go further" but also "have more fun". In this context, we must build a "technology +" The three trump cards of "culture + brand" can provide a steady stream of new impetus for the development of water business.

Innovative technology: Smart spaces provide more business service possibilities and more social attributes than traditional cruise ships. With water sightseeing tours, water afternoon tea, water hotels, water KTV, water banquet halls, water hotels, and even personalized services such as marriage proposals, every water trip becomes exciting and unique.
Cultural integration: There is an understanding that needs to be corrected. When it comes to the "night economy", it is nothing more than shopping, eating at night markets, eating skewers, eating barbecue, shopping, etc. It is "eating economy", with more than "fireworks" and "cultural taste" insufficient. Xiaojiu Intelligent Water Space uses intelligent software to enable the space to carry more unique regional cultures. Automatic attraction navigation, voice interactive introduction to attractions, concerts and music festivals, etc., allow everyone to feel the interaction between technology and humanity. Combined with the emerging young journey.
Quality Brands: Brand endorsement becomes especially important when consumers choose a project. More and more cross-border co-branding and excellent brands carrying each other can combine local culture to quickly integrate customer groups and attract new consumers. For example, the Dingxiang Xiaojiu Intelligent Water Space We are creating attraction features where the sun never sets.

"Brilliant as the night, brilliant as the city"
With the development of urban economy and technological level, water smart space has become an important carrier of "waterfront economy", which not only provides people with more possibilities for water entertainment activities, but also promotes the development of urban waterfront areas. .
From "night market bridge fire" to "thousand lights night market noise", we will light up the new "night" aspect of the night economy and cultivate "night culture". "Night" is closely related to the construction of urban spiritual civilization. Playing with the "waterfront night economy" will Effectively promoting the upgrading of the tourism industry and providing new opportunities for cross-border cooperation and development are intrinsic requirements for expanding consumption and promoting high-quality economic development.